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Managing Seasonal Fluctuations in Demand

Naama Aharoni  |  March 10, 2023

How to deal with fluctuations in demand due to seasonal changes?

Food and beverage distributors often have to deal with fluctuations in demand due to seasonal changes.

For example, demand for ice cream is higher in the summer months, while demand for hot drinks is higher in the winter months.

As a distributor, you need to be prepared for these changes in demand and manage your inventory levels accordingly. This can be a challenge, but there are various software solutions that can help you forecast demand and manage your inventory levels.

Planning ahead for peak periods

This is the most important thing you can do to manage seasonal fluctuations in demand. You need to clearly understand your peak periods and plan your inventory levels accordingly. 

Food-and-Beverage_Peak-Periods
If you know that demand for your products is going to increase in the summer months, make sure you have enough stock to meet this demand. Likewise, if you know that demand will decrease in the winter months, ensure you don’t have too much stock that will go to waste.

There are various software solutions that can help you forecast demand with predictive analysis and AI that can help you plan your inventory levels accordingly.

Use Business Intelligence software

Business intelligence (BI) software is a must-have for any food distributor that wants to make data-driven decisions. BI software helps you collect and track data about your customers, sales, operations, and more. This information can be used to improve your forecasting, understand your customer’s needs, and make better decisions about where to allocate resources.

Automating the order fulfillment process

If you’re still using manual processes to fulfill orders, you’re likely to run into problems during peak periods. This is because manual processes are slow and error-prone and can’t keep up with the increased demand.

Automating your order fulfillment process is critical to ensure that orders are fulfilled quickly and accurately. Various software solutions can help you automate your order fulfillment processes, such as warehouse and transportation management systems. 

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