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The Food Ecommerce Trend

Naama Aharoni  |  May 4, 2023

Why sell your food products online?

Ecommerce has become an increasingly popular channel for businesses to reach customers. The rise of technology and accessibility to the internet has created a new way for SMB food manufacturers to expand their reach and capture larger market shares by selling their products online.

The ecommerce trend presents both opportunities and challenges for SMB food manufacturers. On the one hand, it provides them with access to larger markets and increased sales potential. However, it also poses risks if they are not prepared for these changes.

With manufacture-to-consume (M2C), consumers expect high levels of service and convenience. This means food manufacturers must keep up with the demands of their customers while managing their operations efficiently.

Therefore, food manufacturing companies must be able to fulfill orders quickly and accurately to remain competitive. This means they need the right tools and processes in place to manage orders, track inventory, enable online payments, and more.

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