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Keeping Up with Changing Consumer Preferences

Naama Aharoni  |  April 25, 2023

How to keep up with ever-changing consumer trends and preferences?

Food manufacturing executives face a daunting challenge in the form of ever-changing consumer trends and preferences. The days when one flavor or product was popular for years are long gone, as today’s customers expect variety, customization, and freshness with their purchases.

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Whatever consumers want to buy, manufacturers must respond proactively to the latest market trends or risk losing business.

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To stay ahead of the competition and keep up with customer demands, manufacturers need a digital platform that can give them real-time visibility into consumer preferences. This enables them to quickly adjust their processes and operations to meet the latest market trends.

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